Forge internal support

For your community brand

 
 

Training

Forging the internal support for your community brand

Consistency is key in building a strong community brand. That is why everyone in the company needs to be on the same page. From HR over communications to marketing – every department contributes to the community brand image, so make sure it’s really clear how they can support and strengthen the brand.

 
 
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What

Inspired and informed teams that feels involved with the community brand. 

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Why

A consistent brand image and a strong sense of belonging across departments.

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Who

People managers that want their teams to get inspired by finding their purpose within the community brand.

 
 
 

Game plan

 
 

01

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You do you

A community brand differentiates from the competition by making the strategic choice to serve one specific community. 

It has a strong impact on every department of your organization and can leave teams with a feeling of losing their own identity in the process.  In this first part of the program we will help these teams with creative and playful exercises to take on a different perspective without losing their own.

Time frame: 1 day

 
 
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Perspective shift

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Team insights

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Peer-to-peer inspiration

 
 
 
 

02

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Discover your chapter

In order to be a strong community brand you have to be consistent in everything you do as an as an organization.

It also means that every single person within the organization has an important share in the success of a brand. In this part of the process we will show different teams the full picture but also help them understand the importance of their part within this picture.

Time frame: Customised to your organisation

 
 

Increased  sense of purpose

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Understanding of individual influence

 
 
 
 

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Skillfull training

Building a community brand needs a different perspective.

We’ll translate this new perspective to the specific approach of each department and make sure each stakeholder acquires the right tools and techniques to successfully implement this new approach.

Time frame: customized to your organisation

 
 

Tangible next steps

A clear framework for relevant action

Practical training on skills

 
 
 

Intrigued?

Let’s get in touch!

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