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Creating strong community brands


All every company wants, is to meaningfully connect with their consumer and add value to their life. But in order for anyone to be able to do that, they first need to be confident in who they are.

The risk of putting the consumer central of your organisation, is that you lose track of who you really are. Following every consumer trend will result in a lack of consistency, which will ironically alienate the very consumer you were trying to appeal to. In today's transparant society, with its overload of information, the consumer wants you to be a strong, authentic, uncompromising identity they can recognize and rely on. It might sound counterintuitive, but it is only by focusing on yourself first, that you will be able to meaningfully connect with your consumer.

is our counterintuitive approach to connect


When you have a strong identity you are not for everyone, and that's fine. Choosing is the winning strategy, because otherwise you'll end up stuck in the middle. You can't please everyone, so you need to be comfortable with being different. Be committed to your goal and consistent in what you do and how you communicate, and the right consumer will take notice. In a trajectory of several consecutive workshops we will uncover your community brand identity and epitomize it in a practical handbook.

We help the members of your organization - and their external partners - internalize the identity of your community brand, so that they won't approach their activities and the consumer from their own perspectives, and instead will act upon the same strategy and build upon the same foundation. Based on the needs identified in your community brand's practical handbook, we help you transform your organisation in processes, systems and people.

Staying true to your identity doesn't mean you shouldn't evolve, but innovating for the sake of innovating is pointless. With bespoke trend sessions we'll help you identify the opportunities for innovation that are relevant for your company, and - equally importantly - identify investments that are unnecessary.

and to become competitive, consistent and agile.


You've read all the books, you've consulted all the gurus, and you have yet to discover the secret recipe to becoming or staying competitive, consistent and agile in today's ever changing world.

Let us break it down for you, because it's not rocket science.

If everyone puts the customer first and therefore follows all the same trends, everyone becomes the same. By daring to choose and by uncompromisingly being yourself, you will discover that there are many more opportunities than when you join the ranks and try to serve that same customer.

Steve Jobs already knew in the 80s what has become even more pertinent today: "This is a very complicated world, it's a very noisy world. And we're not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us." By committing to your identity and being consistent, you'll increase the chance that people will notice and remember you.

Being agile without knowing who you are, is meaninglessly evolving in whatever way the wind blows. It's easier to be agile when you know who you are and what you are committed to, because it is easier to separate relevant and purposeful innovation from frivolous and pointless modernization.

And yes, we have proof.