Do you still believe in harder, better, faster, stronger?

We believe in community.

What the hell is community marketing?

 
 

Community marketing is the true knowledge of a community that fuels a company's communications, promotion, R&D, product development and customer service. It is not a new technique, it is a new point of view: a way to truly put the customer central.

Although customer centricity, as a term, is well integrated in the slang of the product marketeer, it didn’t truly change the way communities are integrated in an organization. Companies are still organized in product silos with a brand manager on top and communities scattered across.

Most companies still focus on being better, faster or stronger than the competition, while most customers are looking for something different. Consumers today are interested in brands that are a part of their community and speak the same language. They find product quality self-evident and think traditional promotion is annoying, because they are more interested in the product’s impact on their lifestyle.

The community marketeer is the community specialist. He knows their needs, hopes and dreams. He is the missing link in the company that brings together all departments in one mission: to put the customer first.

What do we bring to the table?

 
 

We don’t preach our theory from an ivory tower or help you create a one-hit wonder. We guide your company in every step on the way to become part of a community and hand you a practical guidebook on how to communicate with them.

With our tailor-made in-house workshops, we introduce your company to the foundations of community marketing. We share inspiring stories and examples, explain best practices and fill in the gaps in terms of the knowledge, skills and tools necessary for this approach to marketing. We guide and train your marketing team so that they are motivated and inspired to create a movement within your company, and leave them with a practical guidebook to translate this momentum into practical actions.

We compose your core community story line. First we identify and define your community via focus groups, then we create the right stories for each brand via workshops with your product marketeers. The result is a report that brings together the community strategy with your brands' strategies, culminating in a core story line that will serve as a base for all communication.

Based on the core community story line, we create manuals to guide all different departments that encounter your customer and their community - from product development, over social media and marketing to sales. We translate the long term storyline to short term chapters for all different stakeholders: defining the KPI’s for community & brand managers, creating content briefings for all communication channels and bringing everything together in one overarching 360 degree communication plan.

Using the story manuals as a guide, we give you a head start to become part of your focus community by kick-starting the communication channels. Whether your story needs a new website, social media content, a tailor-made campaign or PR - we've got you covered.

Although we’ve set up everything to pick up the communication with your community internally and manage the conversation, we can take this all out of your hands and make sure your brand stays top of mind within the community. Our Community Marketeers monitor the storyline and KPI’s, implement the storyline in the organisation and finetune the strategy with new learnings on a constant basis. Our Content Marketeers can feed the different communication channels with new chapters of the storyline and guard the consistency of the overarching 360 degree communication plan.

What is the result of our passage?

 
 

Community marketing is not the right strategy if you are looking for a quick fix or short term reach. It is, however, the only way to truly connect with your customer in the long run.

We help you increase your brand awareness within the right community by stimulating word of mouth of the right story.

Once you become a part of a community customers will accept your brand as one of them, which results in increased customer loyalty.

As a member of the community customers recognise your added value, which makes them less sensitive for price promotions.

True knowledge of the community gives you a front row seat to witness all changes within that community and a head start in the race with competitors.

Are you feeling us?

 
 

RPPRT can support your company strategically, creatively and commercially.

Before we can start building a rapport between you and your community, the right chemistry needs to be in place between us, too. Before you invite us over for a first date, here’s our online dating profile so you can figure out whether we could be the right match for your company.

Community marketeers seeking Client to build Rapport

Youthful enough to favor optimism over cynicism, experienced enough to identify the commercial reality.

We don’t color before we draw. In other words: we create the right strategic path to stay consistent over time, and then use our creativity to keep that strategy relevant and fresh.

We like to keep things simple. It’s a noisy world out there, but we don’t let shiny new things blind us. The art of marketing and communication is still the art of telling your service or product story to the right audience. We like to uncomplicate matters, do away with expensive theories or buzzwords, and focus on the essence. In other words: we believe in stripped down marketing that does exactly what it promises to do.

We’re part of the flexible network economy. Rather than trying to have an in-house person for everything, we like to stay connected to the world of experts out there and put together a team of specialists that is made-to-measure to suit each client’s needs. There’s no room for excess baggage in our world.

A company that knows building a bond with the customer is about more than just the numbers, more than just communication, more than fancy digital campaigns. One that realizes marketing is about all of that, and so much more. A company that is not looking for a specialist in just one department, but for a partner who will work to integrate different relevant disciplines in one coherent and creative overall story.

Clients interested in a one-night-stand. We prefer long-term strategy over one-hit wonders, and are in it for the long haul.

Curious about rapport?