rapport / ræˈpɔː / "A close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well."
We believe rapport is the best kept secret behind strong brands and organisations. It is all about mutual understanding and strategic storytelling. Rapport is not a marketing, sales or communication layer to apply, rapport is the raison de vivre of a brand. And although the concept sounds logical and easy, very few brands really understand its complexity. That’s why we mastered the matter and help companies build rapport with their audience.